As Branded Content Pivots to Video, Publishers Face New Challenges

Branded content is undergoing its own pivot to video, putting the squeeze on traditional publishers that were already facing rising competition for those marketing dollars and battling low profit margins. Now, they find themselves battling it out with entertainment studios and production houses that are also piling into the market for original digital video. Brand and Read more about As Branded Content Pivots to Video, Publishers Face New Challenges[…]

You’ve Never Heard Of Fexy, Amazon Prime’s Newest Food Partner

As it moves more aggressively into the food sector, Amazon is partnering with several well-established websites devoted to food and recipes. Its Prime members will see website buttons on those sites that link to food and kitchen equipment on Amazon’s pages. The industry newsletter Food Drive reports that the arrangement is with top sites owned by Fexy Read more about You’ve Never Heard Of Fexy, Amazon Prime’s Newest Food Partner[…]