While autoplay sound may seem like a major boon for Facebook advertisers, industry groups say they may want to tread lightly.
Facebook isn’t necessarily thought of as a video platform, yet it does provide a massive portal to video content. Facebook is aware of this, and is broadening its rollout of new video playback features on its mobile app — and notably, videos in the News Feed will now autoplay with the sound turned on by default. In addition, audio will fade in and out as you scroll past, and the company is introducing another app for TVs. Read more @ www.digitaltrends.com
