Despite feeling like it dragged on for an entire decade, while also speeding past us all in a flash, 2021 has departed and 2022 is already here. As we dust ourselves off from the roller coaster that was the last 12 months, it is important to focus on the right areas in 2022, and nowhere is this more true than the world of social media marketing.
Last year saw some big changes in the forms of content that resonated with users, with short-form video striding out victorious well ahead of other formats. This is nothing new; data from 2018 pointed to video as consumers’ favorite type of content. But it is the way that the social media giants have reacted to the popularity of quick, vertical video clips that is so striking.
Founder & President at Digital Marketing Experts – DMX Marketing, a Premier Google Partner Agency located in Toronto, Canada.
