As it moves more aggressively into the food sector, Amazon is partnering with several well-established websites devoted to food and recipes. Its Prime members will see website buttons on those sites that link to food and kitchen equipment on Amazon’s pages.
The industry newsletter Food Drive reports that the arrangement is with top sites owned by Fexy Media, Serious Eats and Simply Recipes. Special sponsored recipes on those sites will feature Amazon Prime “Buy Now” buttons that eligible shoppers can click to add ingredients to their carts.
In turn, Prime Now’s site will also feature the recipes and allow customers to buy related ingredients.
Fexy Media? What’s that, you might ask. Well, 8 food sites, 23 million visitors a month, according to ComScore.
